How MWM can help start-ups and scaling businesses thrive

Scaling a business can be an exciting time for entrepreneurs and business owners, as it often signifies growth and success. However, along with the opportunities that come with scaling, there are also financial pain points and challenges that can arise. At MWM Advisory, we can offer support and solutions for clients to climb over these pain staking hurdles and continue in the scaling process.

Cash flow management: One of the biggest pain points when scaling a business is managing cash flow. As the business grows, so do the expenses associated with increased production, marketing, and staffing. However, revenue may not increase at the same pace, leading to potential cash flow gaps. This can result in difficulties paying bills, meeting payroll, or investing in growth opportunities.

MWM Advisory can help a business in this situation, by implementing a comprehensive cash flow management strategy.  This includes creating a realistic budget, closely monitoring expenses, optimising accounts receivable and accounts payable processes, and having a contingency plan for unexpected cash flow fluctuations. Additionally, we can advise on the appropriate level of cash reserve, or working capital required to tide over any temporary shortfalls.

Capital requirements: Scaling a business often requires significant capital investments to fund expansion plans, such as purchasing new equipment, opening new locations, or launching new products. However, obtaining capital can be challenging, especially for small and medium-sized enterprises (SMEs) without established credit history or collateral.

To overcome this challenge, MWM Advisory can assist with exploring financing options, such as bank loans, lines of credit or venture capital. It’s essential to carefully evaluate the pros and cons of each option and choose the one that best aligns with the business’s long-term goals and financial capabilities.

Pricing strategy: Scaling a business often requires revisiting the pricing strategy to ensure that it remains competitive in the market while generating sufficient margins to support growth. However, determining the optimal pricing strategy can be complex, as it requires considering various factors, such as production costs, market demand, competition, and customer perception.

To tackle this challenge, it’s important for businesses to conduct market research and analyse pricing trends in their industry. We help clients understand the importance of cost structure for the business and help them set prices that cover all the expenses associated with scaling, while remaining attractive to customers.

In summary, while scaling a business can present many exciting opportunities, it also comes with its fair share of financial challenges. However, by proactively addressing cash flow management, capital requirements, pricing strategy, and talent acquisition and retention, businesses can mitigate these challenges and position themselves for sustained growth. At MWM Advisory, we support our clients at every stage of their journey with be it financial advice, strategic decision-making, or adaptability to help them successfully navigate the financial pain points of scaling a business.

Team Member in the Spotlight – Jodie Lake

Team Member in the Spotlight – Jodie Lake

Working at MWM Advisory has been a total joy for me so far, and it's all because of the amazing team vibe we've got going on. Everyone's always ready to pitch in and help out to get the best outcome for our clients, creating this super supportive and friendly...

Team Member in the Spotlight – Jason Hyde

Team Member in the Spotlight – Jason Hyde

In this series we’re spotlighting a different MWM Advisory team member each month, so you can get to know the team a little better. Q: What excites you about working at MWM/Accounting? A: The diverse client base and great team we have here at MWM makes coming to work...